mChoice ^TM SDP

The modern era of service delivery platforms are hit with many challenges in both design and execution platform areas. The evolving next generation services need ultra high performance systems with sustainability over a long period of time. Next generation applications are also rapidly growing in numbers and most of the time there is insufficient time to develop, deploy and provision them into the platforms due to the high competent service delivery markets.  An additional burden of mammoth growth in the subscriber base requires service delivery platforms which can afford the high volume of traffic while satisfying their performance requirements. Above all lies the end user or the subscriber who is much more affluent and knowledgeable than in the past and is demanding than ever before. To satisfy both the current and future demands of the subscribers, Service providers need to launch more and more services faster and cost is something to ponder. Lower capex and opex are key areas to be considered when launching new services faster.

SDP challenges are immense and the operators must protect their SDP investment through a future proof that supports network evolution and future migration strategies, evolving subscriber needs and subscriber growth.  

mChoice ^TM SDP is unique in that it is both open and extendable, using standard APIs and is designed to help service and content providers, network operators and systems integrators move from inflexible, ‘silo-based networks’ to a more modern, service-oriented architecture (SOA). This enables mobile operators to seamlessly blend emerging technologies with legacy systems, as well as supporting next generation services. mChoice ^TM SDP helps to standardize all the service interfaces for a provider, where they can provision, control and bill for all the value-added services they provide, whether the services are developed in-house or created by third-party application developers. 

mChoice ^TM SDP  is the carrier-grade service delivery platform that enables telcos to deploy new messaging and content services faster, more simply, consistently and at lower cost. mChoice ^TM SDP connects to any number of applications and ease the integration process with telco’s existing SMSC, MMSC, mediation and billing (CDR), charging server and any other new generation 3rd party system. Facilitating the telco to manage different kinds and number of service providers from different locations and allowing using the network services of the telco site from thier own site including live testing is the exclusivity in mChoice SDP.

Tan Tiong Heng, General Manager of Core Networks Planning, Mobile 1, Singapore.