M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. Besides providing local and international voice services, M1 has also taken the lead in introducing data and m-commerce services.

Our relationship with M1 dates back to 2002. Most recently the Next Generation Service Delivery Platform mChoice™ SDP was deployed with a state of the art developer portal that has generated the potential of vibrant a developer community. Over the years hSenid has helped M1 implement major projects including mChoice™ Rewards, an End-to-end Customer Churn Management and Retention Solution that supports Promotion Loyalty and Tenure programmes, RTTP Agent a seamless communication media between CMG WSB (Wireless Service Broker) and a payment gateway, SPBP Agent which enables M1 to charge for SMSs generated from Prepaid Users (mostly Roaming), IACC Agent SMSC and IACC Agent MMSC for information transfers. The SME Agent powered by hSenid Mobile is a menu-driven USSD application which facilitates the mobile users to interact with their prepaid accounts. USSD-SMS Agent another USSD application enables M1 customers to send messages via the USSD Service platform for a lower cost.