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MARKETING RESEARCH ANALYSTS |
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| Reporting to |
Branding & Communication Manager |
| Job Overview |
As a research Analysts you will be able to guide our international sales team by providing information on market trends and competitors. In order to constantly feed our sales team with information you are required to carry out research on market conditions in local , regional, and international context to determine potential sales of products and services: Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires. Examines and analyzes statistical data to forecast future marketing trends. Gathers data on competitors and analyzes prices, sales, and methods of marketing. Collects data on mobile subscriber preferences and buying habits. Prepares reports and graphic illustrations of findings. |
| Duties & Responsibilities |
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Collect and analyze data on telco and mobile subscriber demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. |
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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
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Measure and assess customer and employee satisfaction.
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Forecast and track marketing and sales trends, analyzing collected data. |
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Measure the effectiveness of marketing, advertising, and communications programs and strategies.
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Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. |
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Provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
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Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
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Monitor industry statistics and follow trends in trade literature.
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Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data. |
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Develop and implement procedures for identifying advertising needs.
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Direct trained survey interviewers. |
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| Experience & Qualifications |
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Fully or part qualifications in CIM. An IT background would be an added advantage. |
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Minimum 1-2 years online market research experience preferably within the information technology related field. |
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Ability to forecast and interpret trends. |
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Clear understanding of the global mobile telecommunication markets and trends.
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Skills & Personal Characteristics |
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Strong problem-solving and analytical skills |
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Ability to forecast and interrupt trends |
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Good planning and forecasting skills. |
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Self-motivated, Self-disciplined and confident, with a strong desire to succeed in a competitive marketplace |
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Excellent interpersonal skills |
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Good oral and written communication skills |
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Excellent presentation skills |
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| Submit your CV now Or Fill out our CV |
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