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liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues. |
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developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio or TV. |
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maintaining and building contacts with the media. |
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writing and distributing press releases. |
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preparing photo shoots. |
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managing the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy and liaising with designers and printers. |
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arranging for the effective distribution of marketing materials. |
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maintaining and updating mailing databases. |
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organising and attending events and exhibitions. |
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securing sponsorship to assist with the publicity |
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Carrying out market research and customer surveys to assess demand, brand positioning and awareness |
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evaluating marketing campaigns. |
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monitoring competitor activity. |
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supporting the marketing manager and other colleagues. |
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assisting in the delivery of approved strategies. |
