M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. Besides providing local and international voice services, M1 has also taken the lead in introducing data and m-commerce services.
Our relationship with M1 dates back to 2002. Most recently the Next Generation Service Delivery Platform mChoice™ SDP was deployed with a state of the art developer portal that has generated the potential of vibrant a developer community. Over the years hSenid has helped M1 implement major projects including mChoice™ Rewards, an End-to-end Customer Churn Management and Retention Solution that supports Promotion Loyalty and Tenure programmes, RTTP Agent a seamless communication media between CMG WSB (Wireless Service Broker) and a payment gateway, SPBP Agent which enables M1 to charge for SMSs generated from Prepaid Users (mostly Roaming), IACC Agent SMSC and IACC Agent MMSC for information transfers. The SME Agent powered by hSenid Mobile is a menu-driven USSD application which facilitates the mobile users to interact with their prepaid accounts. USSD-SMS Agent another USSD application enables M1 customers to send messages via the USSD Service platform for a lower cost.
Etislat acquired Sri Lanka's first Cellular network that inaugurated its operations in 1989. etisalat is a company fully owned and operated by the giant Emirates Telecommunication Corporation, recording over 100 million subscribers across 18 countries. etisalat Sri Lanka is well known for creating innovative cultures among Sri Lankans.
mChoice Cloud TAP - hSenid Mobile introduced new revenue schemes on VAS which evolved to a new mobile ecosystem. This was made possible by deploying mChoice Cloud TAP, The World's First Cloud Telco Application Platform. It generates a vibrant developer community which creates a new breed of Telco Applications made available to the mass market through an exciting discovery mechanism. This provides an ecosystem which is recognized as an emerging culture and an opportunity for local developers to create telco apps and enter to the global market.
mChoice Rewards - With mChoice Rewards personalized campaigns can be built based on user patterns which provides a one stop loyalty management solution that enhance the value of subscribers . This helps to see the wider context around subscriber patterns on usage style to make right decisions to build loyal customer base.
Telcel is Mexico's largest mobile phone carrier, owned by América Móvil. Founded in 1989 and based in Mexico City, Telcel is the leading provider of wireless communications services in Mexico. Telcel's cellular network covers over 63% of the geographical area of Mexico with over 57 million subscribers approximately 70% of the market share.
It was on the Open Service Architecture of hSenid Mobile's mChoice™ SDP that mChoice™ Recharge was deployed at Telcel – the multi-channel top solution, having a high threshold in facilitating over 80 transactions per second with over 1.8 million transactions per day, Telcel was able to swiftly replace an error prone platform with a significant transaction failure rate and an inability to manage its large subscriber base with a highly scalable and reliable solution.
DST Communications Sdn Bhd
DST Communications Sdn Bhd is one of the sister companies of Data Stream Technology Sdn Bhd (DST) and is a provider of world-class mobile communications services both for business and for the local and foreign communities of Brunei Darussalam. Since its inception, it has grown from an AMPS type analogue telephone service provider to introduce GSM services (Global System for Mobile Communications), putting DST on par with the world's top network operators and service providers.
hSenid Mobile has designed and developed many solutions to DST Brunei and mCMS, Entertainment Server, MMSGate are the main products which enabled DST Brunei to offer unique and innovative services to their subscriber base. mCMS allows DST to extract content from 3rd party content providers and to provide value added services to mobile customers by quickly creating and deploying revenue generating services. Entertainment Server is a system that delivers SMS binary content (i.e. Picture Messages, Operator Logos and Ring tones) to user mobile phones and MMSGate is a middleware application, which helps MMS Gateway of DST Brunei to handle third party application provider connections, which connects to their MMSC. The most recent deployment at DST was mChoice™ Recharge, an electronic pre-paid reload solution which manages the cash-based air-time recharge within the distributor base.
Hutchison Telecommunications Lanka (Pvt) Limited
Hutchison Telecommunications Lanka (Pvt) Limited is a fully owned subsidiary of International Telecommunications giant, Hutchison Whampoa Limited. One of the world's leading cellular service providers, Hutch is known for their innovative approach and world class technology.
Over the years hSenid has deployed a range of other Mobile Software platforms at Hutch, including the Entertainment Server, a system that delivers SMS binary content (i.e. Picture Messages, Operator Logos and Ring tones) to Hutch subscriber phones. The system consists of a SMS Portal that handles user requests through SMS and a Web Portal for system administrator to manage the SMS binary content provided by the system. This version is also capable of sending polyphonic ring tones and pictures through MMS/GPRS.
These solutions are deployed on top of hSenid Mobile’s SDP v1.0 which integrates with the Hutch network to deliver SMS requests and responses.
Dialog is Sri Lanka’s largest mobile network serving a subscriber base in excess of 7 million Sri
Lankans.Dialog operates on 2.5G, 3, 3.5G and 4G communications network that support the very latest in multimedia and mobile internet, coupled with the distinction of being the first to launch commercial 3G operations in South Asia.
mChoice LBS - hSenid Mobile offered LBS (Location Based Server) which is a query based solution to enable Dialog to enhance service offerings to their customers by providing personalized services tailored to their current location via mobile phone.
mChoice SMSC - hSenid Mobile deployed SMSC, an outstanding cost effective product that deals with SMSC messaging between Mobile networks and SMSC messages to external applications. It supports high traffic rates which was extremely useful on 31st night.
mChoice Cloud TAP - Cloud Tap which is hosted on the Cloud has two service creation environments; GUI based Web Portal and Developer Portal that includes a Tool Kit with SDKs, User guides and Simulators. Initially the GUI based Web Portal was deployed for non technical people to create telco apps. This is marketed as Idea Apps which has created many entrepreneurs and B2C opportunities taking ideas to the next level.
mChoice Soltura - Soltura (referred to as “freedom to explore” in Spanish) allows any subscriber to create SMS applications. This move was to create a paradigm shift in mobile service creation as this revolutionary portal allows any subscriber, to create applications by following user friendly steps in a GUI. This is harnessing the power of social networking and community building amongst subscribers by creating a large number of interest groups around specific areas of interest inviting a wide spectrum of service providers who wish to deliver content on a channel that is accessible by all – SMS on the mobile phone. The App-store of Cloud TAP allows the created applications to be published and viewed by millions of users.
The latest deployment is the Developer Portal on Cloud TAP which provides an ecosystem for developers. This ecosystem is recognized as an emerging culture and an opportunity for local developers to create telco apps and enter to the global market.
Mobitel (Pvt) Ltd
Mobitel (Pvt) Ltd was launched in 1993 and at present is a large cellular network, with over 1 million subscribers. It is well known for its wide coverage, clarity and customer care. A wholly owned subsidiary by SLT, Mobitel's aim has been to have its network and services in line with cutting edge technology Mobitel is the first mobile operator to launch super 3.5G HSPA technology in South Asia. It covers most of the cities and main roads in Sri Lanka. Mobitel offers both Prepaid and Postpaid mobile services with one of the lowest call charges.
hSenid Mobile played a key role in Mobitel's expansion of Value Added Services primarily with its entertainment suite. SMS Portal and MMS Portal work as a connecting point between the providers of multimedia content and the consumers. Entertainment services such as greeting cards, ring tones, pictures, wallpapers, J2ME games, weather and news are some of the main offerings.
Suntel is the country's fastest growing telecommunication provider, with an all-digital network that connects thousands of residential customers and businesses ranging from corner shops to the biggest corporate names in the country. Suntel puts the latest technology, innovative thinking, and an unprecedented service commitment into customising telecom solutions that meet the most sophisticated demands of corporate customers in Sri Lanka.
hSenid Mobile provided Suntel with a Topup Plus – a topup solution which is an extension to their existing Seylan Bank SMS Banking System.
Alcatel - Lucent
Alcatel-Lucent is a global telecommunications corporation, headquartered in Paris, A leading supplier of communications networking equipment, holding strong leadership positions in Internet networking infrastructure for service providers, optical networking, wireless networks and communications networking support and services world wide. Alcatel-Lucent designs and delivers the systems, services and software that drive next-generation communications networks.
hSenid Mobile provided then, Lucent Technologies, with a wide range of middleware products including LAP designed to monitor prepaid users' mobile phone events to offer bonuses/prizes, RTTP Agent a seamless communication media between CMG WSB (Wireless Service Broker) and a payment gateway, SPBP Agent which enables M1 to charge for SMSs generated from Prepaid users (mostly roaming), IACC Agent SMSC and IACC Agent MMSC for information transfers.