Telcel is Mexico's largest mobile phone carrier, owned by América Móvil. Founded in 1989 and based in Mexico City, Telcel is the leading provider of wireless communications services in Mexico. Telcel's cellular network covers over 63% of the geographical area of Mexico with over 57 million subscribers approximately 70% of the market share.

It was on the Open Service Architecture of hSenid Mobile's mChoice™ SDP that mChoice™ Recharge was deployed at Telcel – the multi-channel top solution, having a high threshold in facilitating over 80 transactions per second with over 1.8 million transactions per day, Telcel was able to swiftly replace an error prone platform with a significant transaction failure rate and an inability to manage its large subscriber base with a highly scalable and reliable solution.