mChoice™ Rewards is a middleware, which provides a compelling way to attract new prepaid users and to sustain the existing. It allows network operators to set up a wide variety of promotion/loyalty/tenure programs and reward bonuses/prizes to their subscribers based on usage patterns. mChoice™ Rewards helps you to build competitive advantage at the same time as generating revenues and building customer loyalty.

Key features :

• Provides an extensive range of promotional, tenure & loyalty campaigns
• Gives away bonuses based on a wide range of mobile subscriber activities – such as SMS, voice mail, voice call, MMS, WAP etc
• Provides comparison reports on promotion efficiency
• Configurable SMS messages to the subscribers
• Seamless integration with any telco IN system
• Up-to-date subscriber event monitoring
• Web based administration
• Highly configurable and auditable