23rd October 2009, Transamérica Expo Center, Sao Paulo, Brazil. hSenid Software Singapore, one of the leading mobile applications developer and software integrators in Singapore, participated in Latin America‘s premier IT event, FutureCom 2009.
hSenid’s Service Delivery Platform, mChoice™ SDP, based around the Telco 2.0 business model is an open and extendable SDP which enables mobile operators to seamlessly blend emerging technologies with legacy systems, as well as support next generation services. mChoiceTM SDP helps to standardize all service interfaces for a provider, through which they can provision, control and bill for all the value-added services they provide, whether the services are developed in-house or created by third-party application developers.
“Our aim at hSenid is to provide high end, revolutionary mobile applications to our customers worldwide. FutureCom 2009 gave us an excellent opportunity to showcase our product suite to industry leaders and broaden our reach to all parts of Latin America,” stated Dinesh Saparamadu, CEO, hSenid Mobile Solutions.
To realize the new Telco 2.0 business model opportunity, a 'two-sided' telecom market structure is essential in which Telcos aid improved interactions and transactions between people and organizations. While the Telco’s must continue to attract retail consumers and satisfy needs, they must also extend the capabilities of traditional consumer products to explicitly support enterprise business processes.
hSenid’s “Open Market” allows users to download various types of multimedia content ranging from full-length songs, movies, or other audio/video content onto their phones. With different categories of applications, Movies, Videos, Music Games; hSenid’s App store also entertains user generated contents from news, gossip, digital video, blogging, podcasting, mobile phone photography etc. As a result of the “Open Market” concept in the Telco 2.0 arena, 3rd party application vendors can connect their applications to hSenid’s App Store creating a market in which users can chose a host of applications, games, music and videos directly to their mobile phones.
With proven expertise in wireless applications development and backend integrations, hSenid Mobile Solutions also showcased an array of mobile applications ranging from
mChoiceTM SDP, an open and extendable SDP using standard APIs. mChoiceTM SDP is designed to help service and content providers, network operators and systems integrators move from inflexible, “silo-based networks” to a more modern, service-oriented architecture (SOA). This enables mobile operators to seamlessly blend emerging technologies with legacy systems, as well as supporting next generation services.
mChoiceTM Recharge offers suitable devices to recharge prepaid mobile accounts via ATMs, POS terminals; Internet and SMS/J2ME which easily integrates with any bank to carry out the electronic prepaid reload, thus preventing theft and fraud. It delivers tangible benefits such as the fact that any dealer, sub dealer or retailer could recharge the customer and also enable a customer to recharge his own account via his bank.
mChoiceTM Rewards is a web based middleware, which provides a compelling way to attract new prepaid users while offering services like no other and rewarding them with bonuses. This is a highly scalable system which can be customized to suite any existing Telco network. The solution allows network operators to set up a wide variety of promotion/loyalty/tenure programs and award bonuses/prizes, generate reports and set up a credit expiry reminders for their subscribers.
mChoiceTM Banking address several challenges in the mobile banking arena. The Mobile Banking system only requires a user to provide his user name and identification PIN to initiate a transaction ensuring convenience and the highest degree of security. The application can directly be downloaded and installed to a J2ME phone/Pocket PC/IVR. The J2ME client will then connect to the Banking server to enable the mobile users to access information from their bank accounts and perform all banking transactions from any location at any time of the day. Responses or feedback from the banks will be simply delivered to users in the form of a SMS.
mChoiceTM StockTrading facilitate mobile users with J2ME enabled handset devices to perform all stock trading transactions based on a vast array of real-time information such as, analysis on company stocks, market depths and market statistics delivered to the mobile user via SMS upon request . The system is also capable of providing a value added feature for sending SMS messages to users notifying significant changes in the stock market. Application is designed for both J2ME and SMS enabled mobile phones.
hSenid Software International is the premier Mobile solution provider globally specializing in Telco grade applications. hSenid has deployed customized solutions to a large customer base worldwide, addressing the wide, varied & specific requirements of their clients. hSenid products have been proven across Asia, Europe, North and South America. The innovative nature of our products enables the creation of increased value, improved service quality, greater convenience, and better operational efficiency for mobile operators and financial institutions. hSenid aims to achieve its goals by operating under a four-pillar strategy that focuses on proven technology, continued innovation, enabling convenience for people on the move with and a next generation service offerings.
The company has offices in the United States, Singapore, India and R&D centers in Malaysia and Sri Lanka. For more information, please visit: