mChoice™ Soltura consists of several applications such as subscriptions services, alerting services, competitions etc. Currently a large amount of paper will be used in order to provide these services which includes, postcards, advertisements etc. And also a large amount of resources will be needed to maintain such services. With this solution the paper work, need for human resources, and land consumption can be reduced. When the human involvement is less the use of computers and other resources like electricity and fuel will also be less. Therefore Soltura will provide the opportunity to reduce such resources.