Telcos around the world are facing challenging market conditions and revenue declines. Telcos are experiencing high subscriber churn rates due to increasing competition from Over-The-Top (OTT) services and network congestion. Effective churn management requires knowing a great deal about individual subscribers — their interests, tendencies, and contribution to the bottom line. To learn these, Telcos require ongoing analysis of each subscriber’s historical and transactional data.
A Customer-centric Approach to Improve Retention
CUBE offers advanced tools and machine-learning algorithms for customer churn prediction, up-sell targeting, and product recommendations, while also providing unlimited segmentation criteria and microprofiling for exhaustive segmentation. Our platform helps Telcos to visualize customer data, do usage and churn prediction with propensity models, execute tailored multi-channel campaigns and measure their impact.
Powerful Analytics to understand the subscriber
CUBE’s powerful analytics assists Telcos to determine, in real time, the next best action to take with regard to each individual customer. The analytics engine can scrutinize a variety of data types, as well as perform real time analysis of in-progress customer interactions. It also consolidates, mines and organizes customer data for more accurate evaluation, providing a comprehensive picture of each customer.
Flexible Rule Engine to provide customized user-bound experience
The flexible rule engine applies configurable business rules to determine how best to proceed with a particular customer. These decisions can then be executed via personalized campaigns and targeted messaging, leading to more satisfied customers and higher Average Revenue Per User (ARPU).
An extensive Prediction Model to minimize churn
CUBE’s prediction model forecasts each customer’s life cycle by comparing their behavior to historical data patterns of previously churned customers, allowing Telcos to take appropriate action. It can also predict other aspects of a customer’s behavior, including reactions to offers, signing up for special subscriptions and the likelihood of making payments.
Multi-channel Campaign Management (MCCM)
With CUBE’s advanced campaign management tools, marketers can easily configure segmented or personalized offers and campaigns that boost customer retention and customer lifetime value. This customer-centric approach will help drive more exceptional customer experiences, giving Telcos an edge over their competitors.