CUBE for Enterprises
Enterprises around the world are on high alert to deal with churn, declining profits and reduction in customer spending. While most Enterprises are capable of providing offers and promotions on a mass scale, they are still struggling to give personalized and targeted customer service that addresses specific customer needs in a timely manner. In this situation what Enterprises need is a holistic view of their customer base, with insights into behavioral patterns, trends and shifts. This panoramic view will open up opportunities for profitable action that will increase customer acquisition and reduce retention.
Advanced Analytics capability across Enterprises
CUBE, our state-of-the-art Intelligent Analytics platform, aids Enterprises in consolidating reams of customer data into actionable insights. This in turn will help reduce churn and increase customer value. Through cutting-edge customer data aggregation, behavioral analysis and exhaustive customer segmentation with micro profiling techniques, CUBE helps Enterprises to execute timely actions on all customer touch points with precision, delivering a unique experience. These innovative features are what sets CUBE apart from other everyday analytics platforms.
CUBE’s descriptive analytics identifies and examines historical patterns in customers’ product and service consumption behavior, helping Enterprises to use past practices to influence future outcomes. With CUBE’s diagnostic analytics Enterprises can perform root-cause analysis, data discovery and exploration. This will enable the identification of negative performance variations for internal optimization, and strategy development for churn reduction and customer retention.
CUBE also offers predictive analytics providing an estimation regarding prospective tendencies. Precise and accurate analysis is performed utilizing various machine learning, clustering and data mining techniques.
CUBE’s prediction model forecasts each customer’s life cycle by comparing their behavior with historical data patterns of previously churned customers. Our propensity model has the capability to predict probability to churn within the next three months with 75% accuracy. In this way, Enterprises can identify customers who have the potential to churn and reward them via personalized campaigns, thus increasing their perceived value.
CUBE’s unique process allows enterprises to execute various types of loyalty campaigns by defining different business parameters. Enterprises can launch global loyalty programs for the total customer base or a customized loyalty campaign for segmented groups.
CUBE provides Enterprises access to a variety of data types, enabling near real-time analysis of each and every customer. This will allow Enterprises to determine the next best action, zooming in on individual customer needs. CUBE has the capability to leverage new revenue opportunities by analyzing and identifying trends in customer behavior. With CUBE’s advanced recommendation features, Enterprises can easily cross-sell and up-sell, further enhancing customer perceived value.
CUBE’s straightforward interface helps marketing and other divisions to easily create targeted campaigns without the involvement of tech teams. Teams can now define the most flexible rules with advanced analytics completely on their own. CUBE gives an omni channel experience to subscribers, integrating many outbound channels such as SMS, USSD, IVR, web, and email, helping Enterprises to reach all customer touch points.